It is safe to say that although we have quite a long way to go to help with this problem, at least we have already started. Many people are carrying around their reusable coffee cup and the pressure on companies to change is growing. Just look at the plastic straw if you need proof.
For the people that aren't quiet as willing to change all of their habits though, there are still companies doing there bit to try and clean up the coffee industry with Percol coffee being one of these. They recognise that just being able to recycle coffee cups isn't going to be enough, but it is a start. That is why they have made sure that their products are not just recyclable but also easily accessible to shoppers so that they can continue to shop as normal but make simple, more sustainable product switches. Simple.
Their instant coffee comes in a tin instead of a plastic container unlike many of the brands you see in the super market. which is more easily recycled. They have created compostable nespresso pods which if you're council have industrial compost (shout out to Lambeth Council) you can dispose of these in there. They have created their own ice coffee which happens to be the first organic and fairtrade iced coffee product on the market and is also recyclable but the company isn't just making their products recyclable.
That's why they have chosen to openly say they are focusing on:
CONSUMER CHANGE: continuing to encouraging people to bring their own cups
COMMERCIAL CHANGE: updating legislation to force coffee shops to use recyclable cups
POLITICAL CHANGE: petitioning the government to ban non-recyclable disposable cups
I think it's safe to say, I don't know anyone who wouldn't agree that these things are common sense, yet they still aren't happening. That is why Percol's drive for change is, to me, even more important, because it's coming from within the industry.
Yes, recyclable cups may not be the answer in the long term, but its a darn good place to start and I for one think raising the awareness to easy solutions that can help whilst we figure out long term answers is worth our time. So if you have a minute,
Percol have launched a petition in the UK asking the government to make big brands use eco friendly alternatives to the disposable coffee cups currently being used, and you can sign it here
because together we can all help improve the industries that we, as consumers are part of.
Love
Erin
This isn't a sponsored post, I was gifted coffee from Percol and I wanted to spread the their campaign because iits such an important first step for cleaner coffee!
Coffee waste is a growing concern, but we can all play a part in reducing it. One way is by repurposing used coffee grounds for gardening, composting, or even creating natural exfoliants. Cafés and coffee shops can collaborate with local decorators to turn coffee waste into eco-friendly décor, such as plant fertilizers or candle additives. Businesses can also donate surplus coffee to food banks or partner with recycling programs. By supporting sustainable practices and being mindful of consumption, we can significantly cut down on waste, making the coffee industry greener and more responsible for future generations.
ReplyDelete