Anyway this weeks brand is one that if you know a little about sustainable fashion you may have heard them. They are called People Tree.
People Tree's founding principle was that they are fairtrade in every way. Thee company wanted to work differently to other brands out there and so that's exactly what they have done.
The brand is a pioneer in ethical and sustainable fashion and is recognised globally for their achievements which is pretty darn impressive.
Today they sell only organic cotton and they were the first to integrate organic cotton into their global supply chain.
One thing I love about People Tree is that they design clothes that are high quality yet not extortionate in price which can often be the way with other sustainable brands.
Additionally, whilst lots of brands talk about sustainability not many apply the idea of fair trade to every element of the business.
Along with incorporating fairtrade and sustainability into the heart of the business, the brand is also the first to be awarded the Global Organic Textile Standard certification on a supply chain based entirely in the developing world which is no small feat! They also use azo free dyes and organic cotton. Why this is a good thing? Well, azo dyes have been found to have potential carcinogens in them and organic cotton, as discussed in my post all about it here has positive environmental and health benefits.
People Tree really are striving to be the best brand for ethical and sustainable fashion and they are the leaders to show other companies how to be better as well.
Do you like People Tree? Whats your favourite sustainable brand?
Love
Erin
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